To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.
Do you agree with the sentiment that its complicated to implement social media to promote brands? I surely think social media is one of the easiest marketing strategy to implement, the reason why many people think its difficult is because they want to formalize it. It must be as social as possible otherwise it becomes a chore and you might end up boring your audience instead of growing and engage it.
Some organizations still don't take it seriously and here is why:
Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture.According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according toSocial Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:
Lets look at the benefits:
Do you agree with the sentiment that its complicated to implement social media to promote brands? I surely think social media is one of the easiest marketing strategy to implement, the reason why many people think its difficult is because they want to formalize it. It must be as social as possible otherwise it becomes a chore and you might end up boring your audience instead of growing and engage it.
Some organizations still don't take it seriously and here is why:
Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture.According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according toSocial Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:
Lets look at the benefits:
- Increased Brand Recognition
- Improved Brand Loyalty
- More Opportunities To Convert
- Higher Conversion Rates
- Higher Brand Authority
- Increased Inbound Traffic
- Decreased Marketing Costs
- Better Search Engine Rankings
- Richer Customer Experience
- Improved Customer Insights
These are the benefits of sustaining a long-term social media campaign, but if you’re still apprehensive about getting started, consider these two exceptional courses that will take form a newbie to social media marketing expert:
1. Facebook Marketing
2. LinkedIn Marking
1. Facebook Marketing
2. LinkedIn Marking